Former lifestyle, food and business journalist Mike Shields, who is now an Account Manager at PR & marketing agency Shooting Star, will look at press trips from both sides of the fence. He will share his knowledge of going on and organising press trips and explain why they are an important PR tool. Mike will also provide top tips on how to pitch to and engage with journalists and bloggers. Shooting Star has years of experience working in the tourism sector is currently working with East Lindsey District Council to promote the Lincolnshire Wolds and the natural coast. The agency also works with top hotels and venues in the area to enhance their reputation and attract more visitors.
How to register?
All of our sessions are free to attend and spaces are allocated on a first come, first served basis. To avoid disappointment, we recommend that you book early using the register link above.